Your WordPress RSS feed allows your readers to subscribe to your content. But turning readers into subscribers is often a challenge. One way to improve your subscription rate is by optimizing your RSS feed. Here are five tips to get you started.

1. Summarize the Content
When configuring your RSS feed, you have the option to show your full article or to show a summary. The summary encourages readers to visit your blog for the complete article. If you show the complete article in the feed, then subscribers will read the article there instead of on your blog. Avoid this situation by going into your WordPress admin settings, choose “reading,” and then click the summary option to set how articles appear

2. Email Subscriptions
You probably have some visitors who don’t use a feed reader. People in this group prefer to receive content via email instead of an RSS reader. To make this possible, add an email subscription option to your WordPress site. You need an account with an email marketing service provider that offers an RSS to email list option. If you already have a service provider, then check to see if RSS to email is available.

3. Test Your RSS Feed
Things can go wrong with an RSS feed. The content could become garbled, there could be an incorrect setting, or a number of other problems could occur. You’ll want to catch problems before your subscription rates are negatively affected. Subscribing to your feed allows you to see how it looks to subscribers and gives you the opportunity to quickly address errors.

4. Allow Category Subscriptions
The categories on your WordPress site have separate RSS feeds. Readers can subscribe to the topics of their choice, which means they’ll only receive information of interest. Make sure your readers know about this feature. Help them out by linking to category RSS feeds along with a subscription button.

5. Track Subscriptions
It helps to know how well your RSS feed is performing. You can learn this information by tracking subscriptions. A feed stats plugin provides statistics about your feed’s performance. You can receive information such as which posts are the most popular, which links receive the most clicks and the number of subscribers.

There are several benefits to optimizing your WordPress RSS feed. It takes time and effort, but the opportunity to improve your RSS feed is worth it.

Peyton Pearson